NBC UNVEILS “TONIGHT SHOW FINGERS ON A 4X4” CONTEST

The Tonight Show Starring Jimmy Fallon - Season 1

“The Tonight Show Starring Jimmy Fallon” To Challenge Approximately 10 Ford Sales Consultants from Across the Country to Sell Jimmy Fallon the All-New 2015 Ford F-150 King Ranch

NBCUniversal and Ford today announced the launch of  the “Tonight Show Fingers
on a 4X4” contest, engaging Ford sales consultants from across the country to
compete to sell Jimmy Fallon the all-new 2015 Ford F-150 on the deck of New York
City’s Intrepid Aircraft Carrier at the Museum’s Complex. Beginning Monday,
March 31, “The Tonight Show Starring Jimmy Fallon” (11:35pm ET/PT on NBC) will
challenge the consultants to keep their hands on the Ford F-150 King Ranch, and
the last man standing wins. “The Tonight Show” will follow the competition
throughout the week on-air and online.

“Growing up in upstate New York,
I’ve always wanted to own a truck,” said Fallon.  “I wanted to make a fun event
out of buying it and I think people will enjoy watching this contest.  Whoever
lasts the longest wins the sale.  Who knows? This could be how people buy trucks
from now on.”

The competition will be integrated into each night’s
episode of “The Tonight Show,” and Jimmy will give viewers a look at what’s been
going on and where the contestants stand.

“Ford isn’t just an iconic
American brand — it’s fun. They really get what Jimmy is doing on ‘The Tonight
Show,’” said Linda Yaccarino, President, Advertising Sales, NBCUniversal. “This
is another example of how we’re teaming with our advertising partners to make
content that our audiences genuinely enjoy.”

Exclusive digital video
content will be featured on “The Tonight Show” website,
www.thetonightshowstarringjimmyfallon.com. Fans can also engage with the sales
consultants via individual #hashtags and offer encouragement during the
competition.

“Ford F-Series is America’s best-selling truck for 37 years
and we think the all-new 2015 F-150 is perfect for Jimmy,” said Doug Scott, Ford
Truck marketing manager. “Just like our F-150, we’re looking forward to watching
our sales consultants demonstrate just what it means to be Built Ford
Tough.”

This entry was posted in Media, Movies, TV and tagged , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.